Steveston Promotions Coupons:If you're planning to market your area business |
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elcome to Steveston iSavers discount promotions coupons for Steveston businesses. Discount coupons are a very effective marketing solution for many businesses. The Canadian Restaurant &
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On the CFRA website, Marvin Greenberg, consultant, writes: "Advertising in local newspapers can be a good investment, but coupons are the best way to keep track of your promotional programs (if your results are not as positive as expected, take the time to note specific problems so that you can avoid repeating them in the future). As a rule, coupons should result in a tangible return—aim for $20.00 in revenue for every $1.00 spent on promotions."
Today, according to a study by NPD Online Research, nearly one-third of Internet consumers use coupons distributed via the web. These consumers indicate that their use of Internet coupons will increase. Steveston iVillage research, via a recent poll showed a strong tendency of this site's visitors to use printable, online coupons, as this is one of the most requested features in that poll.
The Internet is an easy, cost-effective way to reach your audience. This new medium provides marketers with:
- One-on-One Marketing Capabilities: Print-at-home coupons can be tailored to individual consumer needs, and marketers can learn more about customer buying habits, creating unique one-on-one marketing opportunities.
- An Upscale, Educated Audience: Online coupon users are a prime consumer group.
- Potential New Coupon Users: The Internet allows marketers to reach a unique audience, some of who may not be traditional coupon users.
- Links to Company Websites: Online coupons can bring consumers back to marketers’ home pages, where they can learn about other products and services, receive helpful advice or obtain additional discounts, helping to create strong brand identity and company loyalty.
- Tracking and Measurability: Marketers can conduct tests in real time, and measure the results on an individual promotion, and/or consumer level. We track clicks to your iSaver page, so you can add a numerical target, as well as your coupon expiry date to end your iSaver campaign. Your iSaver will always end on its expiry date.
- Relationship Building: Marketers have the opportunity to build ongoing individual relationships with consumers. Consumers voluntarily agree to provide information, and therefore, may be more receptive to the marketer’s message.
- Integration: Print-at-home coupons can be integrated with online programs, and offline events.
- Flexibility: The Internet allows the continual reshaping of coupon promotions. Additionally, the speed and targeting capabilities of the Internet allow marketers to run last minute promotions, and react to changing market conditions.
Steveston iSavers Registration
Available, FREE, to Steveston area businesses only. If you have any questions, call Dave at 604.273.4244. Launch your Steveston iSavers campaign, TODAY!
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